Doppler Labs announced on Tuesday that it raised $17 million in a round of Series B funding, led by Wildcat Capital Management, the Chernin Group and Acequia Capital.

The audio company also received investment from the entertainment world including WME, Live Nation, and Universal Music Group. This funding comes just weeks after Doppler raised more than $635,000 in a related Kickstarter campaign.

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Together, the money should allow Doppler to continue developing its “Here Active Listening” products. The company, which says it aims to “change the way we hear the world,” is working on a new wearable device—nicknamed Here—that would allow users to modulate various aspects of the sounds that enter their ears.

Unlike other devices, Here is not designed just to cancel noise or play music. Instead, Here would allow users to turn down or cancel out specific types of sounds in the world around them.

Users could mute, for example, their spouse’s snoring, the sound of a baby crying, the chatter on a plane, or the traffic outside of their office window.

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Here would also allow users to make other adjustments similar to a basic equalizer board—allowing its wearers to adjust the bass, treble, or reverb in the sounds around them, among other things.

Effectively, it could help make even bad music venues sound like Carnegie Hall.

The new device would also allow users to add sound effects to their everyday life.

More features can be seen on its Kickstarter page.

To make the product work, Doppler is also developing a mobile app. Users would set their specifications on the mobile app, which would then tell the earbuds to modify certain frequencies as they enter the user’s ear.

The earbuds would then capture the incoming sound waves, process the audio, and then play it back to the user’s specifications in real time. 

A prototype of the device is already receiving exciting reviews.

The new funding will help further develop the technology, build and release new products more quickly, and hire more employees to join the company’s staff in New York and San Francisco.

Doppler could have a retail version of Here available as soon as the end of the year.

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Although many people have been calling Here a “bionic earbud” or comparing it to Google Glass, Doppler CEO Noah Craft maintains this category of product is undefined.

Personally, he wants the new class of products to be called “hearables.”

Whatever the name, Craft believes that such a product will help users lead more peaceful, productive lives.

His first product—DUBS—has already been a big success. DUBS is a high-tech, mechanical earplug that allows wearers to adjust the volume around them while still looking stylish.

Craft is hoping that Here, with its many additional features, will be an even bigger hit.

Only time will tell, however, whether this innovation can really “change the way we hear the world.”

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