Trademarks
RECENT ARTICLES
Foul Play: Why NBA Star Victor Wembanyama Is Suing Over "El Wemby" Merch
October 17, 2024 11:10 pm by LawInc Staff
NBA phenom Victor Wembanyama has filed a federal lawsuit in Texas against an Austin man he accuses of illegally profiting off his name, image and likeness by selling “El Wemby”...
Peanut Butter & Jelly Brawl: Smucker's Sues Rival Startup Chubby Snacks for False Advertising and Trademark Dilution
September 21, 2024 06:09 pm by LawInc Staff
The J.M. Smucker Company, maker of the popular Uncrustables crustless sandwiches, has filed a lawsuit against upstart competitor Chubby Snacks, alleging trademark dilution, false advertising, defamation and more. From Smucker’s...
In-N-Out Grills San Diego Sports Bar Fairplay Over Trademark Infringement
September 20, 2024 02:09 pm by LawInc Staff
Recent news coverage by FOX 5/KUSI San Diego and Sandiegoville has highlighted a legal clash between fast food giant In-N-Out Burger and popular San Diego sports bar Fairplay over the...
World War X: The Multiply vs. X Corp. (Formerly Twitter) Trademark Firestorm
July 22, 2024 04:07 pm by LawInc Staff
A trademark infringement lawsuit filed by Multiply against X Corp. (formerly Twitter) over its rebranding to a substantially similar “X” logo has the potential to be a landmark case in...
Mermaid vs. Marijuana: Starbucks Wages Trademark War on Starbuds
July 02, 2024 03:07 pm by LawInc Staff
The Starbucks v. Starbuds trademark infringement lawsuit has the legal world buzzing, as the global coffee giant takes on a cannabis startup over alleged copying of its famous branding. Understanding...
The Great Sock Heist: Did Louis Vuitton and Pharrell Pocket Someone Else's Idea?
June 29, 2024 06:06 pm by Zach Javdan
High-fashion powerhouse Louis Vuitton finds itself entangled in a trademark infringement lawsuit filed by smaller California-based sock maker Pocket Socks, Inc. The David vs. Goliath legal battle centers on Vuitton’s...
Registering a Trademark: A Step-by-Step Legal Guide
May 20, 2024 10:05 am by LawInc Staff
Trademark registration can provide extremely valuable legal protection, but getting through the registration process can include complex steps. Need help registering a trademark to protect your brand? Contact us for expert...
Trademark Search and Clearance: Essential Steps Before Registration
December 30, 2023 03:12 pm by LawInc Staff
Seeking federal registration for your trademark? While seemingly straightforward, navigating the United States Patent and Trademark Office (USPTO) process requires understanding key prerequisites that enable smooth approval. This guide outlines critical...
From Brand to Bland: The Unseen Battle Against Trademark Genericide
December 14, 2023 12:12 pm by Zach Javdan
Understanding the Phenomenon of Genericide When does a trademark stop being a trademark? The curious phenomenon known as “genericide” showcases the occasionally fleeting nature of trademark protection. Genericide occurs when a...
What is a “Merely Descriptive” Trademark?
November 06, 2017 11:11 am by Jonathan Schmig
Picking a strong mark to represent your business can be surprisingly challenging, especially for young businesses trying to establish themselves in the market. The popular thinking seems to be that...